Email Marketing

Done correctly, e-mail marketing can not only be breathtakingly reasonable but also tremendously successful. Depending on how you plan to measure (by opened messages, click-throughs or conversion rates) and your targets (whether new, existing or best customers), e-mail marketing can yield response rates that range from a positive 5% to a thrilling 50%.

Understanding how to programme an HTML email correctly will greatly affect its worth as a marketing promotion. There is no point in going to the expense of building a well-designed HTML email, if it never reaches its recipient or, when it does; it looks nothing like the original design. Unfortunately some companies block HTML emails and 'lock down' their internet systems.

Also individual email clients (i.e. Hotmail, Outlook etc) can display HTML emails differently. Dusza develop HTML emails in a robust structure, which maximizes their compatibility, ensuring your campaign not only reaches the maximum audience but also looks perfect in all the major email programmes.

We can create highly targeted e-mail marketing campaigns that reach the right audience, extend your brand, and drive customers to your website. Our design team has a proven track record in creating high impact e-mail marketing materials that will instantly grab the attention of the recipient.

It works for large, multi-national companies who sell their products online; as well as for small local business who want customers to walk through their door; and it can work for you too.

In its broadest sense, every email that you send to a potential or existing customer could be considered to be email marketing. Usually, however, we use the term to refer to sending emails:

• For the purpose of enhancing your business relationship with its current customers or to encourage or enhance loyalty or repeat business
• For the purpose of acquiring new customers or to convince the existing customers to buy something new or extra. Done correctly, email marketing can really boost up your business; drive more visitors to your website or through your front door and bringing more sales and enquiries. It can help in keeping your business in the forefront of your customers’ minds and bring you to the attention of new potential customers.