Site Optimization Tag Development Services
Site Optimization Tag Development Services
Meta Tags are the information inserted in the <head> area of the HTML code of your web pages, where apart from the Title Tag, other information inserted is not visible to the person surfing your web page but is intended for the search engine crawlers. Meta Tags are included so that the search engines are able to list your site in their indexes more accurately. A typical Meta Tag would look as given below. Here is what this page contains; you can see this if you click on the view "Page source" from your browser menu.
In general search engines accept about 1,000 characters for the keywords tag, which is another reason for not using commas. Do not spend much time on this tag, however. It is much more important to include the main keyword phrase in the TITLE-tag, the main H1/H2 headlines and in the first regular paragraph of text. Some search engine optimization experts actually skip this meta tag, as they reckon it is not worth the effort.
It is a fairly easy process to tap into the benefits Meta tags provide yet they are often ignored, misused or underused. The result is that when someone searches for the exact product you are offering they might never find you because you aren’t represented in search results. For instance someone searching for a specific range of Office furniture you sell might find 100,000 results for furniture but none for office furniture. Meta tags help search engines know exactly what of your web pages is all about and as a result your rankings will improve. When you combine Meta tags together with other SEO practices you ensure that all your bases are covered. SEO is very competitive and every aspect has the opportunity of producing great results. If you lose only one customer because the failure to include Meta tags then you have lost an opportunity to a competitor. You never know if this customer may have been the opportunity you have been waiting for.
Meta Tags and their uses in SEO
- Description tag
<meta name=”description” content=”your site description” />
The description tag is a sales text, this is what the major search engines use as the snippet e.g. -
Keywords tag
<meta name=”keywords” content=”some, site, keywords” />
The keywords tag is not officially supported by any of the major search engines, it can be useful to keep track of what keywords you want in a page but it has absolutely no SEO benefit for the major search engines. -
Robots tag
<meta name=”robots” content=”some, robots, directives”/>
We have already touched on this tag, but now we will have a look at it in more detail. The robots tag as the name would suggest, gives directives to search engines on how they should index the website. It is worth mentioning that these directives will only apply to compliant robots, malicious robots will ignore this tag altogether. -
Individual robots
In addition to the robots meta tag, it is also possible to set your tags individually for specific search engine spiders:
Google:
<meta name=”googlebot” content=”index, follow, noodp, noydir”/>
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