Viral Marketing

Viral and buzz marketing are powerful sets of tools and in the right hands they can transform a web marketing presence. In the early days of the web, viral was confined to emails and video clips, but today’s rich landscape includes the range of social media, widgets and rethinking the design of your own website.

The key benefit of a viral campaign is that it gets your brand in front of the consumer for a longer window of time than many other marketing methods. The more attractive the campaign, the longer your potential customer will dwell on it and recall it.

The success of a viral campaign is very much related to the concept of ‘cool’; the campaign has to appeal to your target market in a way that makes them want to ‘pass it on’ to others.

Our Services

Due to our wide range of in-house skills in development and design, we are able to create viral campaigns for our clients from concept to execution. As easy as it may sound, viral marketing requires intelligently created and delivered content in order to communicate a brand effectively. Working with our clients at every stage ensures that we have a clear understanding of the campaign goals and their wider marketing communications strategy.

Viral marketing campaigns can take any form, and regularly use several different techniques to develop and promote. Enigma can create any from of viral campaign, from a simple mailer, interactive flash movie or sound bite to a large multi-user interactive game.

Our experience in developing successful viral marketing campaigns means we can create and develop a campaign designed specifically for your market place using techniques that we know will succeed.

Our services of a Viral Marketing approach:

• Delivers products or services
• Offers uncomplicated transfer to others
• Grows easily from small to very large
• Manipulates common motivations and behaviors
• Utilize existing communication networks
• Track instant and measurable results
• Takes advantage of others' resources
  

Viral Marketing works just like any fine branding. Display of products and services with logos such as product placement in full length animations reinforces the brand, so it is in video clips forwarded round the internet.

Our Insights will give your creative agency the best possible chance to ignite the chain reaction that results in work going viral. We are the perfect partners for every viral campaign.


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